MACHINATIONS | MEET THE DEVS

SHOOTING DIRECTOR: GREG LATHAM
EDITOR: GREG LATHAM
2ND CAMERA: BJÖRN TOBIASSON
CLIENT: MACHINATIONS

I led the creative direction and execution of a dynamic product film highlighting the collaborative campaign between Machinations and Wooga. The aim was to craft a narrative that feels both authentic and cinematic—emphasising the product’s performance, user experience and brand identity in a visually compelling way.

From storyboard through to final edit, I coordinated a compact shoot team and oversaw motion and camera style decisions to ensure a polished, high-impact result. The outcome: crisp, energetic visuals combined with clean, purposeful messaging—designed to resonate with target audiences and elevate the brand’s presence in the marketplace.

This project exemplifies how a lean production can deliver premium-looking results without the overhead of a large-scale shoot.